Amplify Your Fintech with Video Production in Dallas

Fintech videos are useful in many ways for businesses in this industry. The first is that they break down complex and often technical concepts into easy-to-understand visuals and narratives that investors, clients, and end-users can follow. We have worked with several fintech companies in this area and understand how fintech videos are a great tool to increase user adoption and improve brand perception. A simple explainer video, for instance, can take the user on a journey through a mobile banking app, using animation and graphics to highlight its features. A testimonial video, on the other hand, could highlight real customers talking about their experiences and interactions with your company. The key here is to combine education with engagement and create videos that are not just informative but also motivate action, such as signing up for a free trial or scheduling a demo. At Kinter Media, we have had businesses that have created fintech videos that are part of their sales funnels report higher conversion rates. Videos are able to simplify fintech products or services that may otherwise come off as overwhelming.

At Kinter Media, we have a deep understanding of fintech videos because we are based in Dallas, Texas, a city with a thriving financial and technology ecosystem. We know how to approach video production in this space, starting with defining your goals for the video. Do you want to use it to drive more sales? Educate your customers? Train your team? Raise funding? We discuss this and get an in-depth understanding of the product or service you want to create the video for, as well as the unique selling points of your product and your audience and their pain points. This way, we come up with creative concepts for the video that make the intangible tangible, for instance, coming up with a metaphor to explain what algorithmic trading is or taking a real-world situation to explain how fintech can be used. Our pre-production work includes detailed planning, such as coming up with a script, casting talent and crew members, and selecting the location. We can find talent and crew members across Dallas and its many sublocations, from fancy offices in Legacy West to the more dynamic spaces in Deep Ellum. We also take your availability into consideration and ensure that filming and production are done when it is convenient for you.

Filming for fintech videos can require technical knowledge and creative vision, and our crews are adept in both. We use high-end cameras and capture crisp images of the product or service, be it the software interface, graphs or charts, or interactions between the team. For example, for a product demo video, we will get screen recordings while also filming users in action as they work with the technology to help emphasize its ease of use. In industrial-style fintech videos, we can also film the backend processes, such as your server rooms or the developers at work, to show the process that powers your fintech product or service. We can also film with confidentiality agreements and other security measures in place, given the sensitive nature of financial information. We use various elements, such as green screens, that can be used to later add digital graphics and effects for that modern edge.

Post-production takes place in our Dallas video production studio, and this is when the video is made to come alive. Editors cut and sequence the footage and arrange it in a manner that tells an engaging story. They will cut from explanation to visuals and vice-versa at points that will have the maximum impact on the viewer. They will also add animations, especially custom animations that we produce in-house using powerful tools, to explain financial flows, data encryption, or other complex points. A voiceover can be added, which we record with professional voice artists that are not just authoritative but also engaging. The sound design will also include small sound effects to emphasize some of the points. Background music can also be selected or commissioned and incorporated. This can range from upbeat music to keep the viewer engaged in promotional fintech videos to more soothing scores for an educational video. Color correction will also be done, and videos will be made to look crisp and polished. We also provide captions and alt-text for important graphics to make the video more accessible. You will be provided with footage at different stages for approval and feedback so you can also give your input.

We can tailor services to meet the demands and budgets of different fintech projects. Larger corporate enterprises will require more comprehensive videos that may be focused on aspects such as regulatory compliance or enterprise integrations. These will usually be used for investor meetings or webinars for international clients, so they need to be able to explain your business and strategy to stakeholders. Fintech videos may also be created when working with agencies as part of larger campaigns. We offer white-label production for these, so the videos are created with the intent of it forming a part of larger marketing efforts, for example, a content series on digital wallets. Our efficient workflows allow for quick turnaround times, which is important in the fast-paced fintech industry. We also have video options for leadership that can be used to showcase your team’s thoughts and opinions on different fintech topics. This can be useful in creating thought leadership on different topics and get them published on different platforms. Dynamic and exciting fintech videos can also be produced for promotions. We have great content creation teams who can capture the hustle and bustle that comes with fintech innovations in video form. Our crew members can also incorporate elements from Dallas, such as the entrepreneurial energy to make the content more relatable to viewers. We offer scalable packages for growing businesses that require several videos. In this way, businesses can order a number of videos and pay a discounted price per video.

Our success in this space is shown by how we have helped our clients achieve their goals. A client of ours who offered a lending platform needed a video to explain their process of underwriting loans using AI technology. We created a video that was filmed in their offices and used animations to show how data was used to analyze and approve loans. The video increased interest from investors and the company ended up closing a funding round. Another client had a payment gateway service that they wanted to promote using video, which is how we ended up creating a promotional fintech video for them that featured user testimonials and demos showing how easy and seamless it was to make transactions using their platform. Post-launch, they saw a 35% increase in sign-ups. A client we have worked with that provides financial education wanted to create videos that could be used to train their customers on different security measures in cryptocurrency. We produced modules that have since been used to train thousands of users, which led to a 20% reduction in support queries. Another client was a fintech startup that used one of our videos to present at a Dallas-based accelerator. Their clear demonstration of their tech during the video led to the startup being able to secure key partnerships. These results are a direct outcome of the power of videos in the fintech space.